An Icon Is Forever

Written on October 5th, 2020 Posted in Granville, Holt Renfrew, Max Mara, Pacific Centre, Promotions

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From the allure of the 101801 coat to the ultra-feminine Manuela, a coat by Max Mara is a timeless style statement.

“A Max Mara coat comes from a search for balance between fabric, shape, color and manufacturing to reach perfection.” – Anne Marie Beretta, designer of the 101801   

Trends come and go but very few styles survive season after season to become truly iconic. Desired by fashionable women around the world, Max Mara coats have earned their place as undisputed must-haves. 

Made from quality materials and everlasting designs, each and every Max Mara coat is built to last. No matter the time period, Max Mara coats are precious heirlooms to be passed down from mothers to lucky daughters – while never losing their iconic sheen and effortless appeal. 

Perfect proportions and flattering cuts celebrate the beauty in every woman. Each style  is as unique as the woman who is wearing it. Whether it’s an evening out or a busy day, these effortlessly chic coats instantly embody elegance and sophistication, making them especially popular with notable women.

Tailored to perfection and coveted around the world, Max Mara’s iconic coats are investment pieces that last a lifetime.  

Explore the iconic coats and other timeless pieces at a Max Mara Vancouver boutique between October 8-15, 2020 and enjoy 10% off select coats as well as a gift with any coat purchase. Purchase an Iconic coat online and receive complimentary monogramming (value $150).


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Exclusions apply. See in-store for details.