Max Mara

Max Mara is the epitome of Italian style and luxury; a confident and contemporary collection of tailored silhouettes, sumptuous fabrications and couture details applied to ready-to-wear. Known for stylish coats, form-skimming separates, smart suits and elegant accessories, Max Mara, was founded by the late visionary Achille Maramotti in 1951. The collection is now available in more than 2,300 stores in 105 countries and was the first of 21 collections under the Max Mara umbrella. The company remains privately held and managed by the Maramotti family.

Fall/Winter 2022 Campaign

Max Mara Fall Winter 2022 celebrates Sophie Taeuber-Arp, a true modernist who manages to add a sense of magic and mystery to everyday objects. The marionettes and costumes designed by the artist for her most famous work, “King Stag” exude energy and and kinetic spirit. Fairy-tale characters suspended between animal and robot worlds, which inspire the powerful, surprising silhouettes of this new collection, that speaks the language of the modern elegance of Max Mara.

There’s a reason that a Max Mara Icon Coat is number one. Worn by movie stars and royals, each Icon is crafted in Italy of opulent fabrics such as camel hair, silk and wool, these coats epitomize the Italian tradition of superb tailoring with a flair for style. These are wearable heirlooms.

As Seen On

There’s a reason that a Max Mara Icon Coat is number one. Worn by movie stars and royals, each Icon is crafted in Italy of opulent fabrics such as camel hair, silk and wool, these coats epitomize the Italian tradition of superb tailoring with a flair for style. These are wearable heirlooms.